Entry Info

The submission period for strategy’s Agency of the Year competition is from 9 a.m. on June 29 to 11:59 p.m. on July 20, 2018.

To enter, agencies must include five (5) unique 500- to 750-word case studies, each describing the individual challenge, key insight, plan and results.

The work must have appeared (or will appear) in the 12-month period from June 2017 to June 2018. The campaigns have to be for five different brands, they cannot include self-promotional work, and they must be Canadian (if it’s a global campaign created here, it must have appeared in this market).

Please start preparing your materials before the submission period. The sooner you start, the more time you’ll have to overcome any glitches that might occur.

Submissions that do not adhere to the following will not be accepted, and neither will late submissions.

The following five (5) elements must be uploaded during the submission period:

1) Five written case studies:

Using the submission page and forms (which you can access here), submit one case study per campaign. Each case should outline the strategic approach taken, the thinking behind the creative execution and the impact (results).

These summaries should be approximately 500 to 750 words long, and must include the following elements presented in the following order:

a. The client name and official campaign name (please ensure these are spelled correctly).

b. The timing of the campaign (include launch date and period in market).

c. The challenge (the brief as presented by the client, and any initial challenges).

d. The insight (the brilliant idea, the niche to fill).

e. The plan (the execution, the media).

f. The results (numbers supporting the campaign).

g. Supplementary information (confidential): include any confidential information under this separate, optional header.*

For examples of case studies, please see last year’s winners (note that these have been edited down for editorial purposes):


All campaigns must be Canadian – global or North American work must have also run in Canada. Note: The only exception to this rule is for Canadian-owned companies (such as a Canadian tourism operation) that run campaigns for a foreign market. Self-promotional work will not be accepted.

*Note: You may include supplementary confidential information in the submission that you feel will assist the judges in considering the work. Any material clearly marked as confidential will not be reproduced or distributed. Confidential material is supplementary, in addition to the case content as specified above. All other material will be considered fit to print.

2) Multimedia:

a. Images: 

Any applicable TV, radio, print, OOH, web, or other elements relevant to the campaign, up to a limit of three (3) PER MEDIUM (TV, radio, print, OOH, web etc).

One JPG still taken from each TV spot (if applicable) is required for the Agency of the Year issue. Please ensure that each file has a minimum of 300 dpi.

NOTE: At least one high-res image must be submitted for each case study. 

All print and OOH ads must be converted to JPG files as follows:

• Minimum depth: 300 dpi

• Minimum size: 800 x 600 pixels

• Include only one print or OOH ad per image file.

b. Video:

Explanatory case video summaries (maximum two minutes) are optional. Videos are not required.

Video files should be submitted in H.264 MPEG-4 video in .mp4 file format. Below are the specs for mp4:

• File format: H.264 MPEG-4 video

• File size: Maximum 1GB

• Aspect ratio: 4:3 NTSC (640x480) or 16:9 NTSC (720x404, 720p, 1080p)

• Frame rate: Up to 30 frames per second (constant frame rate)

• Profile: Main Profile Level 3.1

• Audio: AAC-LC audio up to 160 Kbps, 48kHz, stereo audio

c. Audio:

All radio spots must be converted to QuickTime Audio files as follows:

• Stereo sound

• Include only one radio spot per file.

3. Release form:

All entries must be accompanied by a signed and dated release form, which serves as your guarantee that you have client approval to release all information to the judges and to strategy magazine. Any material you submit, with the exception of written material clearly marked as confidential, may be reproduced in strategy and on the awards website. You will find the release on the Campaign Upload page. Please submit it as part of your package.

4. Additional agency information:

As part of the entry process, agencies are also asked to include some facts and figures. Please include the following in your submission, in the space provided on the initial registration page: new staff count, talent hires and client wins in the past 12 months (June to June).

Please also include an image of your agency logo (in EPS or IA Vector file format) and an agency group photo. You can add these on the Campaign Upload page.

5) Payment:

The entry fee is $750, payable during the submission period once the cases are uploaded. This is the cost per agency for each award category (so if an agency is entering both AOY and DAOY, the total cost will be $1,500).

You will be prompted to pay these fees by Visa, Mastercard or AMEX.