Entry Info

The submission period for strategy’s Agency of the Year competition is between 9 A.M. JULY 11 to midnight JULY 25, 2016.

To enter, you must include five (5) unique 500 to 750 word case studies, each describing the individual challenge, key insight, plan and results.

Please begin preparing your submission materials BEFORE the submission period. The sooner you start, the more time you’ll have to overcome any glitches that might occur.

Please submit the materials for your five case studies as follows. Submissions which do not strictly adhere to the following will not be passed on to the judges.

The following five (5) elements must be uploaded during the submission period. Late submissions will not be accepted.

1) Five written case studies:

Using the submission page and forms (which you can access here), submit one case study per campaign. Each case should outline the strategic approach taken, the thinking behind the creative execution and the impact (results).

These summaries should be approximately 500 to 750 words long, and must include the following elements presented in the following order:

a. The client name and official campaign name: please ensure these are spelled correctly.

b. The timing of the campaign: include launch date and period in market(s)

c. The challenge: the brief as presented by the client, and any initial challenges

d. The insight: the brilliant idea, the niche to fill

e. The plan: the execution, the media

f. The results: numbers supporting the campaign.

g. Supplementary information (confidential): include any confidential information under this separate, optional header.*

For examples of case studies, please see last year’s winners (note that these have been edited down for editorial purposes):

http://aoywinners.strategyonline.ca/2015/

Please note that these campaigns must be Canadian – if it is a global or North American campaign, it must have run in Canada. Note: The only exception to this rule is if a company that is Canadian owned and operated (such as a Canadian tourism operation) ran a campaign for a foreign market.

*Note: You may include supplementary confidential information in the submission that you feel will assist the judges in considering the work. Any material clearly marked as confidential will not be reproduced or distributed beyond the judging panel, provided it is clearly marked as such. Confidential material is supplementary, in addition to the case content as specified above. The judges will also be under instructions to keep any such material to themselves. All other material will be considered fit to print.

2) Multimedia:

a. Images: 

Any applicable TV, radio, print, OOH, web, or other elements relevant to the campaign, up to a limit of three (3) PER MEDIUM (TV, radio, print, OOH, web etc).

One JPG still taken from each TV spot (if applicable) is required for the Agency of the Year issue. Please ensure that each file has a minimum of 300 dpi.

NOTE: At least one high-res image must be submitted for each case study. 

All print and OOH ads must be converted to JPG files as follows:

• Minimum depth: 300 dpi

• Minimum size: 800 x 600 pixels

• Include only one print or OOH ad per image file.

b. Video:

Explanatory case video summaries of the cases are optional. Videos are not required.

Video files should be submitted in H.264 MPEG-4 video in .mp4 file format. Below are the specs for mp4:

• File format: H.264 MPEG-4 video

• File size: Maximum 1GB

• Aspect ratio: 4:3 NTSC (640x480) or 16:9 NTSC (720x404, 720p, 1080p)

• Frame rate: Up to 30 frames per second (constant frame rate)

• Profile: Main Profile Level 3.1

• Audio: AAC-LC audio up to 160 Kbps, 48kHz, stereo audio

c. Audio:

All radio spots must be converted to QuickTime Audio files as follows:

• Stereo sound

• Include only one radio spot per file.

3) Release form:

All entries must be accompanied by a signed and dated release form, which serves as your guarantee that you have client approval to release all information to the judges and to strategy magazine. Any material you submit, with the exception of written material clearly marked as confidential, may be reproduced in strategy and on our website. A release to that effect will be sent to you, and can be scanned to a PDF and emailed to Mark Burgess at mburgess@brunico.com.

4) Additional information:

Other information is required for the strategy magazine articles that feature the winners. This includes new staff count, talent hires and client wins in the past 12 months (July to July). 

5) Payment:

The entry fee is $500, payable during the submission period once the cases are uploaded. This is the cost per agency for each award category, not per case (so if an agency is entering both AOY and DAOY, the total cost will be $1,000).

You will be prompted to pay these fees by Visa, Mastercard or AMEX.